Privacy Policy

Our Commitment to Your Privacy

Apex Spine and Sport ("we," "us," or "our") is operated by Dr. Dillan Bollwinkel, DC. We are committed to protecting the personal information you share with us and being transparent about how we use it.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data. By using our website or signing up to receive communications from us, you agree to the practices described in this policy.

Information We Collect

We collect information you provide directly to us when you:

• Submit a form on our website to receive a free guide or other content
• Sign up for our email list or newsletter
• Purchase a membership or product through our checkout
• Contact us directly by email or through our app
• Participate in our community, calls, or programs

The types of information we may collect include:

• Your first name and email address (when you opt in via our landing page)
• Your full name, billing address, and payment information (when you purchase a membership — payment details are processed securely by our payment provider and never stored by us)
• Health-related information you voluntarily share with us, such as symptoms, conditions, or goals, for the purpose of providing personalized guidance
• Communications you send to us including messages, emails, and video submissions

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, pages visited, and time spent on pages. This is standard practice and is used solely to improve our website and understand how visitors use it.

How We Use Your Information

We use the information we collect to:

• Deliver the free guide and other content you requested
• Send you educational emails, tips, and follow-up content related to neck pain and cervical health
• Send you promotional emails about our membership program, offers, and services
• Process and manage your membership subscription
• Provide personalized guidance and respond to your messages and questions
• Improve our website, content, and programs
• Comply with legal obligations

Email Communications

When you submit your name and email address on our website, you are consenting to receive email communications from Apex Spine and Sport. These may include:

• Your requested free guide and related content
• Educational emails about cervical spine health and recovery
• Promotional offers related to our membership program
• Program updates, announcements, and member resources

You can unsubscribe from our email list at any time by clicking the "Unsubscribe" link at the bottom of any email we send you. Once unsubscribed, we will remove you from our mailing list within a reasonable timeframe.

Please note that if you are an active paying member, you may still receive transactional emails related to your account, billing, and membership access even after unsubscribing from marketing communications.

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• Service providers: We work with trusted third-party platforms to deliver our services, including email marketing platforms, payment processors, and membership/app hosting services. These providers have access to your information only as necessary to perform their functions and are contractually obligated to protect your data.
• Legal requirements: We may disclose your information if required to do so by law or in response to a valid legal request such as a court order or government inquiry.
• Business transfers: If Apex Spine and Sport is acquired or merged with another entity, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Third-Party Platforms We Use

To operate our business we use the following third-party services, each of which has its own privacy policy:

• Email marketing platform — used to manage our subscriber list and send automated email sequences
• Whop — our membership and billing platform, used to process payments and manage member access
• Netlify — used to host our website and landing pages
• Stripe — used to securely process payment transactions

We encourage you to review the privacy policies of these third-party services. We are not responsible for the privacy practices of external platforms.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including delivering our services, maintaining your membership, and complying with legal obligations.

If you unsubscribe from our email list, we will remove you from active marketing communications. If you cancel your membership, we may retain certain records for accounting, legal, and dispute resolution purposes for up to 7 years in accordance with applicable law.

You may request deletion of your personal data at any time by contacting us directly. See the Contact section below.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — you can request a copy of the personal information we hold about you
• Right to correction — you can ask us to correct inaccurate or incomplete information
• Right to deletion — you can request that we delete your personal information, subject to certain legal exceptions
• Right to opt out — you can unsubscribe from marketing emails at any time using the link in any email we send
• Right to data portability — you can request a copy of your data in a portable format
• Right to object — you can object to certain types of processing of your personal data

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to all requests within 30 days.

Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve your experience and understand how visitors use our site. Cookies are small text files stored on your device.

We may use:

• Essential cookies — necessary for the website to function correctly
• Analytics cookies — to understand how visitors interact with our pages so we can improve them
• Marketing cookies — to track the effectiveness of our advertising and content

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information.

Medical Disclaimer

The content provided by Apex Spine and Sport — including emails, guides, videos, and program materials — is for educational and informational purposes only. It does not constitute medical advice, diagnosis, or treatment.

Always consult a qualified healthcare provider before beginning any exercise or rehabilitation program. If you are experiencing severe or worsening symptoms, seek immediate medical attention.

Any health information you voluntarily share with us — such as symptoms or goals — is used solely to provide you with relevant educational guidance and is treated with the strictest confidentiality.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: